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WordPress logoWordPress Experts Since 2007

We live and breathe WordPress

19 years on WordPress. 500+ clients. 300+ custom sites shipped. From a founder's first blog to WooCommerce stores doing real volume — if it runs on WordPress, we've built it, fixed it, or kept it alive.

A WordPress development company that does one thing and does it properly — custom themes and plugins, WooCommerce stores, migrations, maintenance, managed hosting, speed optimisation, and security cleanup. No page builder shortcuts. No juniors on your site. No monthly surprises.

Get a WordPress QuoteView Care Plans →
500+
WP Clients
300+
Custom Sites
100+
Active Maintenance
19+
Years
WordPress Development and Maintenance Services by Aapta™
1,100+
Total Clients Served
Since 2007
500+
WordPress Clients
Custom & maintenance
300+
Custom WordPress Sites
Built from scratch
100+
Active Maintenance Clients
Right now
99.9%
Uptime Guarantee
For hosted clients
19+
Years of WordPress
Since WP 2.3
Who we build WordPress for

We work best with four kinds of teams

500+ WordPress clients isn't 500 generic brochure sites. Here's the work we do most — and do best.

Founders & bootstrapped startups

You need a site that looks like you've raised a round you haven't. Fast to ship, easy to edit, ready to scale when you do. We build marketing sites that founders can update themselves without breaking anything.

Marketing siteLanding pagesBlog + SEOLead capture

SaaS & B2B marketing sites

Product pages that convert, a blog that ranks, and a CMS the marketing team actually uses. Integrations with HubSpot, Salesforce, Segment, and whatever else is in your stack. We've shipped marketing sites for SaaS companies from pre-seed to Series B.

Product pagesHubSpot / CRMContent opsA/B testing

Publishers & content sites

High-traffic WordPress needs a different setup. Aggressive caching, object caching, database tuning, CDN at the edge, and a theme built to render fast under load. We've kept publishers with 5M+ monthly pageviews humming along.

High-traffic tuningAdSense / ads.txtMembershipMulti-author

WooCommerce sellers

Real stores doing real volume. GST-compliant invoicing, Razorpay / Stripe / PayPal, Shiprocket / Delhivery for fulfilment, and checkouts tuned to convert. Some of our stores run 10,000+ SKUs and thousands of orders a month.

Payments wiredShipping integratedInventory syncCheckout CRO
WordPress Services

Everything WordPress,
under one roof

Custom builds to ongoing maintenance. 8 WordPress services, 19 years of doing this, 500+ clients through the door.

Custom WordPress Development icon

Custom WordPress Development

Custom themes, custom plugins, WordPress sites built from scratch to fit your brand and how the business actually works. No bought templates. No page builder bloat. Clean, hand-coded WordPress by senior PHP developers who've shipped 300+ custom sites since 2007.

Custom theme development
Plugin development
Headless WordPress / REST API
Multisite setup
WordPress Care Plan icon

WordPress Care Plan

Much more than maintenance. Daily backups, safe updates, advanced security, SiteLock, plugin & theme licence handling, and free malware removal — bundled into one monthly price. Stops being the thing you worry about at 11pm on a Sunday.

Licence handling included
Malware scan & removal
SiteLock + Cloudflare Pro
Human support, 2 hr response
WordPress Hosting icon

WordPress Hosting

Managed WordPress hosting on LiteSpeed with NVMe storage, global CDN, free SSL, and one-click staging. Tuned for WordPress specifically, not a generic shared host pretending to be.

LiteSpeed + NVMe storage
Global CDN & free SSL
Auto staging environment
99.9% uptime SLA
WooCommerce Development icon

WooCommerce Development

Custom WooCommerce stores with Razorpay, Stripe, or PayPal wired up properly, real inventory management, shipping via Shiprocket or Delhivery, GST-compliant invoicing, and a checkout built to actually convert. From 10-SKU boutique shops to 10,000+ SKU catalogues doing thousands of orders a month.

Custom WooCommerce stores
Payment gateway setup
Inventory & shipping
Conversion optimization
WordPress Migration icon

WordPress Migration

Moving from Wix, Squarespace, Joomla, Drupal, Webflow, or one WordPress host to another. We handle content transfer, URL mapping, 301 redirects, DNS, SSL, and database migration. Zero downtime and zero lost search rankings — we've done this hundreds of times and have the playbook down.

Zero-downtime migration
Full data transfer
301 redirect mapping
Post-migration testing
WordPress Security icon

WordPress Security

Malware cleanup, vulnerability patching, WAF setup, login hardening, 2FA, and ongoing monitoring. If your WordPress site is hacked right now, most cleanups are completed within 24 hours. Then we lock the site down — properly — so you don't end up back here six weeks later with the same infection.

Malware removal & cleanup
Firewall & login protection
Vulnerability scanning
Ongoing monitoring
WordPress SEO icon

WordPress SEO

Complete on-page and off-page WordPress SEO: technical audits, schema markup, Core Web Vitals, content strategy, internal linking, and link building. RankMath, Yoast, SureRank, SEOPress, AIOSEO, Squirrly — plugin is never the strategy. Ranking WordPress sites in tough IN/US/UK markets since Yoast was in beta.

Technical SEO audit
Core Web Vitals optimization
Schema markup setup
Rank tracking & reporting
WordPress Speed Optimization icon

WordPress Speed Optimization

Slow WordPress site? We find the real bottleneck (usually not what the plugin devs told you), clean the database, optimise images to WebP/AVIF, fix caching, and tune the server. Most sites end up sub-1s with all three Core Web Vitals in the green. Before-and-after Lighthouse reports included.

Performance audit
Database optimization
Image & code optimization
Caching & CDN setup
Ecommerce platform choice

WooCommerce or SureCart? We build both.

Most ecommerce conversations start with WooCommerce because it's the default. But for around 25–35% of stores — especially digital products, subscriptions, courses, and memberships — SureCart is materially faster, lighter, and cheaper to run. We build on both and help you pick the right fit.

WooCommerce

The default — for good reason

  • ✓Largest WordPress ecommerce ecosystem
  • ✓Native Razorpay, CCAvenue, PayU for India
  • ✓Scales to 10,000+ SKUs comfortably
  • ✓Complex shipping via Shiprocket / Delhivery
Best for
Physical-goods D2C, large catalogues, Indian market, complex shipping
Read the full WooCommerce page
SureCart logo

Faster ecommerce, features built-in

  • ✓Subscriptions, memberships, upsells — all native
  • ✓Orders on SureCart cloud, WP database stays light
  • ✓Checkout widget loads independently of theme
  • ✓Typically $1,200–2,000/yr less in plugin fees
Best for
Digital products, subscriptions, courses, memberships, focused catalogues
Read the full SureCart page

Not sure which to pick? Book a 30-minute fit-check call →

Why Aapta™ for WordPress

Not just another WordPress agency

How we stack up against the average WordPress agency or freelancer.

Aapta™ vs Industry Average

WordPress Expertise
Aapta™
98%
Others
55%
Client Retention Rate
Aapta™
94%
Others
42%
Average Response Time
Aapta™
95%
Others
60%
Code Quality Score
Aapta™
97%
Others
50%
Uptime Guarantee
Aapta™
99%
Others
72%
Custom Dev
Hand-coded themes and plugins, no page builders
WooCommerce
Full stores with real payments and shipping
Migration
Zero-downtime moves from any platform
Security
Malware cleanup, WAF, hardening, monitoring
Speed
Sub-1s load times on LiteSpeed + CDN
WordPress SEO
Schema, Core Web Vitals, rank tracking
01

19 Years of WordPress Only

We started on WordPress in 2007. Before Gutenberg, before WooCommerce, before half the agencies selling WordPress today existed. We've shipped through every major version and every breaking change.

02

500+ WordPress Clients Served

Not total clients across every service line. WordPress clients specifically. Local businesses, SaaS marketing sites, publishers, and international WooCommerce brands.

03

100+ Active Maintenance Contracts

Over 100 businesses pay us to keep their WordPress sites running right now. Not a number we hit once in 2019. A number we show up for every day.

04

Senior WordPress Developers Only

Nobody learns WordPress on your project. Every developer on the team has at least 5 years of dedicated WordPress work and has shipped 50+ sites.

05

We Don't Use Page Builders

Our custom sites are hand-coded. Clean, lightweight, fast. No Elementor weight, no Divi overhead, no mystery shortcodes. Just WordPress the way it was meant to be built.

06

Direct Access, No Account Managers

You talk to the developer actually building your site. Not a middleman reading from a project doc. Questions get answered faster and nothing gets lost on the way down.

WordPress vs the alternatives

WordPress vs Wix vs Squarespace vs custom code

The honest comparison. We build WordPress sites because it's the right tool for most teams — but not every team. Here's how the four main options stack up.

You own the code

WordPress
Full ownership — host anywhere, migrate anytime
Wix
Hosted on Wix only — cannot move
Squarespace
Hosted only — cannot move
Custom Code
Full ownership

Design flexibility

WordPress
Unlimited — custom themes, custom everything
Wix
Template-bound, drag & drop within limits
Squarespace
Template-bound, clean defaults
Custom Code
Unlimited — whatever you can code

SEO ceiling

WordPress
Industry-best plugin ecosystem (Yoast / RankMath / schema)
Wix
Basic SEO fields, limited schema
Squarespace
Decent basics, thin on technical SEO
Custom Code
Full control — depends on your developer

Performance

WordPress
Sub-1s achievable with LiteSpeed + CDN + tuning
Wix
Slow out of the box, limited tuning
Squarespace
Average, little tuning available
Custom Code
Fastest possible — but costs more to build

Ecommerce

WordPress
WooCommerce — free, extensible, 10K+ SKUs no problem
Wix
Wix Stores — works for small catalogues
Squarespace
Commerce — good for boutique sellers
Custom Code
Custom — full control, higher cost

Scales with traffic

WordPress
1 → 5M+ monthly pageviews, tunable at each tier
Wix
Traffic caps baked into plan tiers
Squarespace
Traffic caps, gets expensive at scale
Custom Code
Scales like any app you pay to run

3-year total cost

WordPress
Predictable — hosting + care plan
Wix
Subscription rises with traffic / apps
Squarespace
Subscription rises with plan tier
Custom Code
High build cost + ongoing dev debt

Lock-in risk

WordPress
Zero — standard PHP + MySQL, export anywhere
Wix
High — proprietary, painful exit
Squarespace
High — hosted-only, limited exports
Custom Code
Depends on framework and team continuity
Our honest take

When WordPress wins, and when it doesn't.

WordPress wins for 9 out of 10 teams.If you want a real website, real SEO, and real control — without paying enterprise money for custom code — WordPress is the right answer. That's why it powers 43% of the web.

Wix & Squarespaceare fine for a single-founder landing page or a portfolio you'll replace in 18 months. They stop being fine the moment you need real SEO, real integrations, real ecommerce, or actual traffic. You can't take your site with you when you leave, either.

Custom codeis the right call when you're building a web app (not a website), when WordPress would be fighting your requirements, or when you have a dev team who'll maintain it for years. For everything else, it's expensive overkill.

Not sure which is right for you? Talk to us — we'll tell you honestly if WordPress isn't the answer.

Real WordPress projects

What actually moves the needle

Four projects from the last 18 months. Anonymised, but the numbers are real. This is the kind of work we do on WordPress every week.

SaaS marketing siteUnited States

From 6.4s page load and stalling organic, to 0.9s and 2× traffic

The problem

A Series A SaaS marketing site was stuck on a heavy multi-purpose theme. Page load averaged 6.4s, Core Web Vitals all red, and organic traffic had been flat for two quarters despite a full content push.

What we built

Migrated off the bought theme onto a hand-coded custom theme. Wired up LiteSpeed caching + Cloudflare CDN, replaced 14 plugins with 4, added schema markup across templates, and moved all images to WebP + lazy loading.

Results
0.9s
Page load (from 6.4s)
+210%
Organic traffic in 9 months
All green
Core Web Vitals
Stack
Custom themeLiteSpeedCloudflareRankMathSchema.org
WooCommerce D2C brandIndia

Shopify → WooCommerce migration with 12K SKUs, zero downtime

The problem

A D2C brand on Shopify was bleeding from abandoned checkout, couldn't run GST invoices natively, and wanted out of the per-transaction fee. 12,000 SKUs, existing SEO to preserve, and a product team that needed to keep shipping every week.

What we built

Full Shopify → WooCommerce migration over 6 weeks. Custom WooCommerce theme, Razorpay integration with saved cards, Shiprocket for fulfilment, GST-compliant invoice templates, and 12,400 301-redirects mapped for SEO.

Results
+34%
Checkout conversion
-40%
Page load time
0
SEO rankings lost
Stack
WooCommerceRazorpayShiprocketGST invoicing301 mapping
Publisher (news site)United Kingdom

3M monthly pageviews: handled a 5M spike day with zero downtime

The problem

A UK news publisher was seeing their WordPress site buckle on spike days. 3M monthly pageviews average, ad revenue was leaking from slow load, and their previous host was upselling 'managed WordPress' that wasn't solving it.

What we built

Migrated to our LiteSpeed + Redis object caching stack, put Cloudflare Enterprise at the edge, cleaned 8 years of orphan post meta from the database, and tuned the PHP-FPM pool for their traffic pattern.

Results
5M/day
Handled without downtime
+18%
AdSense RPM
-22%
Bounce rate
Stack
LiteSpeedRedisCloudflare EnterpriseDB tuningPHP-FPM
Founder / bootstrapped SaaSIndia

Wix → WordPress in 3 weeks, Lighthouse 98, leads +2.4×

The problem

An early-stage founder had a Wix site that looked dated, loaded slowly, and wouldn't integrate cleanly with HubSpot for lead capture. They needed a real marketing site fast, without hiring a team.

What we built

3-week sprint: custom WordPress theme matching their brand, embedded HubSpot forms with proper tracking, a content-first blog structure with RankMath, and a handover walkthrough so they could publish themselves.

Results
3 weeks
From brief to live
98
Lighthouse score
+2.4×
Lead capture
Stack
Custom themeHubSpotRankMathContent ops

Client names redacted for confidentiality. Talk to us about your project →

What clients say

The same feedback, for 19 years

500+ WordPress clients across India, USA, and UK. A few of the things they've told us.

“I'd been through three agencies before Aapta. Each one promised 'senior developers' and delivered juniors. Aapta's team actually knows WordPress at a code level. Our marketing site went from Lighthouse 40s to 98, and organic traffic doubled inside a year.”
M
Marketing Lead
Series B SaaS · San Francisco, USA
“We left Shopify because of the per-transaction fees and GST invoicing mess. Aapta's migration was the smoothest tech change we've ever done — 12,000 SKUs, zero SEO loss, and our checkout conversion actually went up. They felt like part of our team, not a vendor.”
F
Founder
D2C brand · Bangalore, India
“Our previous 'managed WordPress' host was an upsell engine that didn't fix performance. Aapta rebuilt our stack from the ground up and we now handle 5M-pageview spike days without breaking a sweat. Our monthly hosting bill is also half what we were paying before.”
E
Editor-in-Chief
News publication · London, UK
“I'm not a developer. I needed a real marketing site I could update myself without breaking anything. Aapta built exactly that in three weeks, gave me a 30-minute walkthrough, and I've been publishing a blog post every week with zero drama ever since.”
F
Founder
Bootstrapped SaaS · Mumbai, India
“The team we worked with before built everything on Elementor. The site was slow, the checkout was janky, nothing was customisable. Aapta hand-coded a replacement in six weeks. Abandoned cart rate dropped 28%. Wish we'd gone to them first.”
E
Ecommerce Director
Home goods brand · Austin, USA
“We got hacked on a Sunday night. Our previous 'maintainer' quoted 72 hours and a big number to clean it up. Aapta had us back online in under 6 hours, explained what happened, and the ongoing care plan means we've not had another incident since. Worth every rupee.”
C
CTO
Early-stage startup · Manchester, UK

Names redacted at client request. Full case studies available on intro calls.

WordPress Care Plans

Choose your WordPress care plan

Care plans start from /month. Every plan includes daily cloud backups, safe updates, security, SiteLock, and plugin licence handling.

MonthlyAnnual2 months free

Essential

For small WordPress sites that need the basics done right.

$119/month
  • ✓Daily cloud backups
  • ✓Plugin & core safe updates (weekly)
  • ✓Uptime monitoring
  • ✓Security scanning
  • ✓Ticket & email support (12 hr response)
  • ✓1 hour dev time / month
  • ✓Plugin & theme license handling
  • ✓SiteLock — up to 100 pages
Get Essential Plan
Most Popular

Professional

For business sites where downtime actually costs you money.

$349/month
  • ✓Daily cloud backups + 10 on-demand / mo
  • ✓Plugin & core safe updates (daily)
  • ✓Uptime monitoring + public status page
  • ✓Advanced security + malware scan & removal
  • ✓Speed optimisation & CDN support
  • ✓WhatsApp, ticket & email support (6 hr response)
  • ✓5 hours dev time / month
  • ✓Plugin & theme license handling
  • ✓SiteLock — up to 500 pages
Get Professional Plan

Advanced

For high-traffic sites and WooCommerce stores that can't afford to go down.

$699/month
  • ✓Daily cloud backups + 30 on-demand / mo
  • ✓Plugin & core safe updates (daily)
  • ✓Uptime monitoring + public status page
  • ✓Advanced security + malware scan & removal
  • ✓Speed optimisation, CDN, email SMTP
  • ✓Advanced DNS management + Cloudflare Pro
  • ✓Phone, WhatsApp, ticket & email support (2 hr response)
  • ✓10 hours dev time / month
  • ✓Plugin & theme license handling
  • ✓SiteLock — up to 1000 pages
Get Advanced Plan

All plans are month-to-month. No lock-in. See full care plan details →

Our WordPress Process

From idea to launch in 6 steps

The process we've refined over 19 years and 300+ WordPress projects.

01

Discovery & Audit

We look at your existing site (or the brief for a new one), audit performance, security, and SEO, and agree on what actually matters before we start.

02

Strategy & Architecture

We plan the site structure, pick the right themes and plugins (or go custom when nothing off the shelf fits), and agree on wireframes before any design work starts.

03

Design & Prototype

High-fidelity designs in Figma. You review, we iterate. We don't touch code until the design is something you actually want to ship.

04

Development & Testing

Hand-coded WordPress built on a staging URL you can see anytime. You review as we go, we test on real devices, and nothing goes live before you've clicked through it.

05

Launch & Migration

Zero-downtime deployment. DNS, SSL, 301 redirects done right. We babysit the site for the first 72 hours after launch so any weirdness gets caught fast.

06

Maintain & Optimize

Ongoing maintenance, security, backups, performance work, and support. The team that built it is the team that keeps it running. No handoffs.

Technology Stack

The WordPress stack we trust & use

The tools we actually reach for across 300+ WordPress projects. Nothing here is on the list because a vendor sponsored it.

Core

WordPressPHP 8.xMySQL / MariaDBREST APIGutenbergWP-CLICore Web Vitals

Ecommerce

WooCommerceSureCartFluentCartEasy Digital DownloadsRazorpayStripePayPal

Performance

LiteSpeed CacheRedis / MemcachedCloudflare CDNWebP / AVIFLazy LoadingCritical CSS

Security

SolidWPWordfenceSucuriAll In One SecurityMalCareSSL / TLSWAFMalware Scanning

SEO & Analytics

Yoast / RankMathSureRankSchema MarkupCore Web VitalsGoogle AnalyticsSearch Console

Builders

ElementorGutenbergBricksBeaver BuilderBrizyDiviBreakdanceOxygen
Where we build WordPress

India, USA, UK - your timezone, your currency

500+ WordPress clients across three countries. Billed locally, supported in your language and hours, with the integrations your market actually uses.

IN

India

300+ WordPress clients
INR · GST invoicing
IST · UTC+5:30

Our home market. We know Indian hosting, Razorpay, Shiprocket / Delhivery, and GST compliance end-to-end. Same-day response from our Bangalore team.

US

United States

120+ WordPress clients
USD billing
Overlap your AM hours

SaaS marketing sites, D2C ecommerce, publishers. We overlap your mornings from our Bangalore office and ship through your night. Zoom-friendly, Slack-friendly.

UK

United Kingdom

80+ WordPress clients
GBP billing
Comfortable IST–UK overlap

5 hours of overlap with your workday. Clients in London, Manchester, Edinburgh. We bill in GBP, work on your calendar, and answer on WhatsApp, email, or Zoom.

WordPress FAQ

Common WordPress questions

The questions we hear most often from WordPress clients, answered straight.

A basic business site starts at ₹49,999 ($599). WooCommerce stores, multilingual sites, and anything with real custom functionality costs more. We scope every project on a call and price it on actual work, not a template rate card.

A standard business site takes 3-4 weeks. A real WooCommerce store or a site with custom app-like functionality runs 6-10 weeks. You get a dated timeline with the proposal, and we hit the dates — our on-time delivery rate is over 92%.

No, not for custom builds. We hand-code in PHP, HTML, CSS, and JavaScript. Page builders add weight that slows the site down, and the code they generate is painful to maintain. Our hand-coded sites usually score 95+ on Lighthouse for that reason.

Every tier covers daily cloud backups, safe plugin and core updates, uptime monitoring, security scanning, plugin & theme licence handling, and SiteLock. Professional and Advanced add malware scan & removal (normally $200–$500 per clean), speed optimisation, CDN support, and faster response times. Advanced includes Cloudflare Pro, Email SMTP, and Advanced DNS management on top.

Yes. We've done hundreds of migrations from Wix, Squarespace, Joomla, Drupal, and old static HTML sites. We handle content, URL mapping, 301 redirects, SEO preservation, DNS, SSL. Zero downtime is the default, not a bonus.

Yes, WooCommerce is one of the things we do most. We build stores with Razorpay, Stripe, or PayPal wired up, real inventory, shipping via Shiprocket or Delhivery for Indian sellers, GST-compliant invoicing, and a checkout built to convert. Some of our stores run 10,000+ SKUs.

Yes. Emergency cleanup: remove the malware, patch the hole it came in through, harden the config, add a WAF, and set up monitoring so the same thing doesn't happen next week. Most sites are cleaned within 24 hours.

Usually one of a few things: unoptimized images, 40+ plugins, a bad host, no caching layer, a bloated theme (page builders are the usual suspect), or a messy database. We run a real audit, find the actual bottleneck, and tune until it's sub-1s.

Yes. Managed WordPress hosting on LiteSpeed with NVMe storage, global CDN, free SSL, one-click staging, and daily backups. From ₹2,599/month ($29). 99.9% uptime SLA and our team handles the server side.

Yes. You get admin access, a short written guide, and a 30-minute handover call. WordPress is designed so non-developers can update content, add pages, and manage products. We stay one email away if something breaks.

Yes. Clients across India, USA, and UK. We bill in your currency (INR, USD, GBP), work overlapping hours for your timezone, and do calls on WhatsApp, email, or Zoom. Over half our WordPress clients are outside India.

19 years on WordPress, 500+ WordPress clients, 300+ custom sites, 100+ sites on active maintenance, senior developers only (no juniors shipping to your site), hand-coded not page-built, and you talk to the developer, not an account manager. We don't do a dozen things badly. We do WordPress properly.

Ready to build something
worth shipping?

Free audit, real quote. No sales pressure. Just straight answers from a team that's been shipping this stuff since 2007.

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